Digital Writing Workshops: Effective Web Writing and Digital Strategy
Are your writers having trouble creating engaging content for your brand on a daily basis? Are the pressures of writing for so many different digital outlets—social media, mobile and Web—confusing?
The ever-changing landscape of our digital world means all writers are learning new technical and strategic skills. Training in current best practices for digital content will give your writers concrete skills they can apply on a daily basis. Our workshops also develop a broad understanding of digital strategy, as well as how to plan and write compelling, searchable content.
See Ahava talk about the inverted pyramid and why it’s so important for great digital writing
How it Works
Before the Workshop
Before the workshop, we will spend several hours understanding your needs for a digital writing workshop. We will assess current and common challenges your team faces on a daily basis. Understanding your writers' challenges helps us create a personalized workshop that spends time on the skills your writers need honed.
Workshops are available in half-days (3 hours) and full days (7 hours + 1 hour break for lunch). Half-day workshops focus on the basic skills of digital writing; full days add in the practice of writing for mobile and social media, as well as the details of content strategy.
After the Workshop
After the workshop, each writer receives a complimentary 30-minute phone consultation to review an article written after the workshop, as well as any outstanding questions.
Our current and past clients say these 30-minute consultations are critical for reviewing lessons learned and understanding how to apply them effectively in practice.
We were really pleased with how well the workshop went. Everyone came away energized and excited about ways they can implement lessons learned.
Director, Web Communications and User Experience, NAFSA: Association of International Educators
Ahava is a great workshop leader. She brings tremendous knowledge about content strategy and search engine optimization to her workshops on writing web content. With her excellent examples and practical exercises, you'll learn – and have fun.
Janice (Ginny) Redish, author of Letting Go of the Words – Writing Web Content that Works
Ahava’s workshop helped us turn print writers into Web writers. This one-day event—delivered with enthusiasm and humor— demystified the process for our internal stakeholders and generated a lot of positive discussion about digital communication.
Mark Flaherty, Digital Project Manager, Wake Forest Baptist Medical Center
"The work Ahava did with our writers this year made a huge impact on the quality of our reporting. Understanding how to write more effectively for the web has been the keystone to this past year's content-strategy, and our brand integrity with users and other media outlets has truly benefited from it."
-- Michael Hogenmiller, Chief Operating Officer, Cheri Media
"I just wanted to thank you so much again for taking the time to come teach us just a little bit of what you know. I’m relatively new to health care communications, so it was really exciting to learn from a health care content strategy expert."
-- Ruthie Kott, Assistant Director, Development Communications, Rush University Medical Center
"Ahava is one of the most engaging instructors I have encountered as an adult learner. Her mix of story telling and humor with practical tips and hands-on exercises kept the whole group engaged."
-- Participant, Hospital Association of Pennsylvania