Content strategy solutions
Content strategy is the discipline that plans for, creates and governs content during the lifecycle of that content. More than that, content strategy aims to integrate an organization’s content across marketing platforms so that messaging is consistent and efforts are not duplicated. Ahava Leibtag, Principal of Aha Media Group, LLC writes thought leadership on content strategy.
Writing of Web and other digital communications content
Web writers, or digital communications writers, are primed to become some of the most important professionals over the next 10 years. Companies are facing the challenges of producing relevant, timely content that addresses customer’s needs and is efficient to produce. Learn more about our Web writing and digital strategy workshops.
Workshops on content strategy and Web writing
Ahava teaches a popular course in content strategy and "The 10 Commandments of Web Writing." Attendees learn how to:
- Design a basic content strategy for their organization, based on content types
- Implement a checklist that follows the content value matrix, developed by Ahava
- Incorporate best practices for SEO, usability and user experience
Contact Ahava to schedule a workshop for your team.
Integrated marketing campaigns
Aligning your print, media, Web and social media is so important in today’s economy, when economies of scale are critical to the bottom line. The team at Aha will work with you to design an overall messaging strategy that incorporates all your different marketing vehicles, as well as new platforms you may not have considered. We have a wide variety of designers and production specialists who will deliver your messages with the WOW! factor you want.
Usability studies, reports and consultations
Learning how your users interact with your site and applications is critical to improving your organization’s operating efforts as well as the bottom line. We deliver our usability reports with high-level, mid-level and low-level findings, so you know how to prioritize the necessary fixes to your website.